Adam is the Chief Executive Officer at IQbusiness, the largest South African management and technology consulting firm and a majority-owned subsidiary of JSE-listed Reunert Group, since July 2023. Adam joined IQbusiness in September 2009 and was appointed CEO in November 2010.
As an ‘activist CEO’ Adam is an ardent lobbyist for government and business collaboration, though he places the emphasis on education as the key ingredient to drive an inclusive future for all South Africans. Adam has forged strong partnerships between IQbusiness and various NGOs and social enterprises, such as SmartStart, Tomorrow Trust, Harambee, Partners for Possibility and the National Mentorship Movement to act as catalysts for positive trends in education and self advancement.
Under Adam’s stewardship, IQbusiness won the coveted 2018 Conscious Companies Award. Actions aligned to their purpose at IQbusiness to grow people, grow business and grow Africa have resulted in IQbusiness being recognised as a Certified B Corporation (2017) and positions Adam and his team as leaders in a new social narrative.
Three social enterprises resulted under Adam’s leadership as CEO – the COBRA Initiative, SAtion and now Jozi My JoziTM. Formed at the start of the National State of Disaster in March 2020, the COBRA ecosystem brought together 100 partner organisations that provided support to over 600 enterprises in distress. SAtion is a multifaceted national ecosystem established by business, labour, and government stakeholders to bring focus to inclusive economic growth from digitalisation. SAtion is a Business Unity South Africa (BUSA) initiative. Jozi My Jozi (NPC) is both an ecosystem and a movement that is inspired by our constitution to rescue the City of Johannesburg.
Previous companies and positions: Super Group (COO); Dimension Data (Group Executive), Merchants (Pty) Ltd (MD); Accenture (Associate Partner); British Gas (Market Analyst). Adam is a member of the Young Presidents’ Organisation and the past Chair for YPO Gold Johannesburg. Adam is a member of the Institute of Directors and past President of the IMD Alumni Club of South Africa. Adam has served as a Wits Business School MBA Advisory Committee member since March 2022.
Education: Adam studied Management & Computer Science (BSc - First Class – Honors) at the University of Warwick; DipM International Marketing with the Chartered Institute of Marketing; and completed his MBA at IMD in Switzerland.
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