Posted 06 July 2016 7 principles of the Starbucks Howard Shultz, CEO of the world famous Starbucks chain, discusses the 7 principles of the Starbucks brand at a public lecture held at WBS. Read the Entrepreneurship Magazine article here Share Related News 10 September 2024 Women Leading Knowledge: Inspiring women to connect across the generations Read more 02 May 2024 Call For Applications: PhD Fellowship In The Non-Profit Sector’s Contribution To African Economies Read more 23 April 2024 Dr Caesar Mwangi delivers a guest lecture for our MBA students Read more