Covid-19 has had innumerable effects on the country. While the human cost is undoubtedly the most severe of these, the economic impact has been profound. The restriction of movement to contain the virus has crippled the income earning capacity of many businesses. In particular, SMMEs that typically have little resources to sustain them have had to find creative ways to sell their products or services during the Covid-19 crisis.

So, the question is, how do SMMEs survive during this crisis?

This was the question posed by Dr Jabulile Msimango-Galawe (DrJ) in conversation with Lebona Moleli, an entrepreneur with 14 years of experience and the owner of three businesses. Specifically, “how do you continue to market in an environment like this?” His response is, “true entrepreneurs thrive in a crisis”, they find pockets of opportunities even in the middle of a crisis.

Marketing is crucial to any business whether or not you make sales; continuous communication of your product or service must be made to the potential consumer. Otherwise, one runs the risk of having their product or service forgotten. This applies even in periods of crisis. DrJ mentioned that being a coach and mentor to other entrepreneurs, the issue of limited budget always comes up concerning marketing, "they say, but we do not have the money to go and market that," and so the question of cost-effective marketing strategies was posed.

You can read it here: https://www.bizcommunity.com/Article/196/713/220044.html